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30 Sep 2010 | Auxiliary

news > News and Events > Page 6

New Macleans Whitening foaming gel

Toothpaste technology hits a new high with the launch of Macleans iso-active Whitening foaming gel.


In a unique aerosol format, the first of its kind in Australia, the gel-in-a-can toothpaste converts to foam when exposed to the heat in the mouth. This exclusive gel-to-foam formula efficiently disperses through the mouth and penetrates hard-to-reach gaps between teeth - gaps that a toothbrush may miss. The result is a refreshing and thorough clean proven to whiten 33% better between teeth (than regular Macleans toothpaste. GSK Data on File). With innovative bacterial removing properties, the iso-active Whitening formulation actively breaks down and softens the stain-coating around teeth, making brushing more effective. Ongoing use of Macleans iso-active Whitening helps lift and remove these stains, while delivering the protective benefits of Macleans' fluoride formula. Experience Macleans iso-active Whitening foaming gel from September for a refreshing mouth make-over. Available in Fresh Impact and Ice Impact, it has an RRP of $6.99 for 120g.

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