Philips Zoom launches first TV Commercial

Philips Zoom has launched a campaign to drive patients interested in teeth whitening to practices using its Zoom whitening system.

The major consumer campaign, committed to building awareness of the Philips Zoom brand, will use Pay TV as its principal vehicle. For the first time in Philips Australia history, Zoom will air a branded TV commercial, which communicates the power of dental whitening, as well as promoting the efficacy and speed of this procedure. The TV commercial will be live on air in June and July on Pay TV channels such as E!, Lifestyle and Arena. This, coupled with traditional print, digital and blogger review activities, are designed to drive patients to the “Find a Dentist” tool on Philips’ website where, by entering their postcode, patients can find a local Zoom dental professional. Philips is offering non-Zoom practices incentives to adopt the system while there is a range of marketing materials available for existing users.