Rapid clinically proven relief from sensitive teeth in just 60 seconds

From the experts in managing sensitive teeth comes new Sensodyne Rapid Relief - a fast-acting toothpaste that provides clinically proven rapid and long-lasting relief for sensitive teeth.

Sensitivity sufferers can now achieve instant relief when Sensodyne Rapid Relief toothpaste is massaged directly onto the exposed dentine for 60 seconds.

Sensodyne, the number one sensitive toothpaste brand in Australia, is specifically formulated to provide rapid relief in 60 seconds (if used as directed on the pack) by creating a physical seal against sensitivity triggers (for example cold drinks or hot food). When used twice daily, it can provide long-lasting protection against sensitivity.

According to the Sensodyne Rapid Relief survey taken in July 2010, 26 per cent of Australians take less than 30 minutes of 'relief time' out of their work day, which makes fast-acting solutions like Sensodyne Rapid Relief ideal for busy lives.

"We know one in three Australians suffer from sensitive teeth and now there's a quick and easy solution to managing their pain," said Jane Eakins, Dental Expert Manager for GlaxoSmithKline. "Sensodyne Rapid Relief gets to work instantly. It creates a mineral-like seal over the tooth to provide a protective barrier against the pain of sensitivity."

Sensodyne Rapid Relief also cleans, freshens and protects against tooth decay while helping to strengthen enamel.

Available in 50g and 110g tubes, Sensodyne Rapid Relief contains strontium acetate and should be used only as directed. If symptoms persist consult your healthcare professional.

Available from supermarkets and pharmacies nationally. RRP for a 110g tube is $8.99.