New Optic White Dentist Exclusive kit now available

Colgate has launched a Dentist-Exclusive Optic White Light Up Pen and matching LED device in a take-home whitening kit that will make your teeth "up to 7 shades whiter in 5 days" if used as directed.

The precision applicator pen supplied in the kit contains a patented 6% hydrogen peroxide (HP) whitening serum that is applied to the tooth surface. Once dried, the serum forms a concentrated hydrogen peroxide film on the tooth. The unique chemistry of the serum, when paired with the powerful indigo LED device, delivers enriched whitening and optimum results. The patented LED device accelerates whitening with a 410 nm wavelength of light for faster, better results (vs the serum alone). It also utilises a shorter peak wavelength than other blue light LED whitening devices. The rechargeable LED device is designed for comfort with over 700 printed indigo LED lights for even whitening. The device accelerates whitening with a short 10 minute wear time - No impressions or custom trays are required. A single, thin layer of serum is applied to each tooth and after 10-15 seconds, a clear coating forms. The LED device is then turned on and carefully placed in the mouth for 10 minutes. Once finished, the patient simply goes to bed with the dried serum staying on and allowing teeth to continue to whiten overnight. The patient then brushes off the whitening serum in the morning. The process is repeated for 5-10 days. The patented HP formula is designed for no tooth sensitivity and no gum irritation and effectively whitens teeth overnight without mess. The precision pen contains enough serum for four complete 10-day whitening cycles (upper and lower arches) - enough for one year. The kit includes the LED teeth whitening device and charging case, a USB-A charging cord and the whitening pen containing 60mg/g (6% w/w) hydrogen peroxide serum.