Thursday, 24 April, 2025

30 Nov 2016 | Auxiliary

news > News and Events > Page 6

Oral-B unveils world’s first electric toothbrush that sees what you don’t

New Products

Oral-B has unveiled its latest innovation that sets a new oral care standard - Oral-B GENIUS, the first of its kind and Oral-B's most intelligent electric brushing system yet.


Just like a GPS for your mouth, the new Oral-B GENIUS features groundbreaking Position Detection Technology that combines cutting-edge motion sensors located in the brush and video recognition using a smartphone's camera. This breakthrough allows the new Oral-B GENIUS to track areas being brushed and ensure no tooth, gum or dental zone gets missed. The new technology allows users to ensure they are properly cleaning for the dentist-recommended two minutes, applying the correct amount of pressure and brushing each individual tooth - every time.

Combined with the Oral-B Oscillating-Rotating-Pulsating Technology and the unique round brush head, users can look forward to a new era in improved oral health.

Oral-B GENIUS - brush like your dentist recommends

Leading dentist and Oral-B consultant, Clinical Associate Professor Matthew Hopcraft, said: "We know that patients are not brushing their teeth correctly, even though they think they are; they brush too hard, do not brush for long enough and completely miss some zones of the mouth. Over time, brushing incorrectly can result in tooth decay and even early tooth loss. This new brushing system helps us coach patients to brush properly, and improve these three main areas of brushing behaviors that affect their oral health."

The new Oral-B GENIUS power brush and smartphone App allow users to actively monitor their brushing routine by providing real-time guidance to improve every brushing session.

"Real time feedback reduces the guesswork, encourages brushing for the dentist-recommended two minutes, with the right amount of pressure and, thanks to the new revolutionary Position Detection Technology, never misses those commonly missed zones," A/Prof. Hopcraft said: This means patients can continue what's started in the dental clinic at home - a professionally guided brushing routine."

It's about brushing for the right time, not pressing too hard and never missing a zone

Oral-B GENIUS includes best-in-class product features, making it the most intelligent brushing system available for a smarter daily brushing routine:

  • Position Detection Technology: The brush senses and recognises areas of the mouth being cleaned via built-in sensors tracked via a smartphone:
    • Oral-B research shows up to 80% of people spend insufficient time brushing in at least one zone in their mouth;1
    • 60% of people either don't brush their back molars at all, or spend insufficient time brushing them,2 teeth in the lower right quadrant miss out the most;
    • Paired with the Oral-B App 4.1, the Position-Detection Technology in Oral-B GENIUS tracks brush position, and shows the user how to brush all zones in the mouth equally and evenly.
  • Oscillating-Rotating-Pulsating Technology: Oral-B proprietary technology cleans tooth by tooth and its round brush head reaches areas that are often difficult to reach, providing superior cleaning every session compared to a regular manual toothbrush.
  • Triple Pressure Sensor Technology: Excessive pressure during brushing is one of the key reasons for gum tissue abrasions:
    • Oral-B Genius protects gums from overaggressive brushing by visually indicating when too much pressure is applied, automatically slowing down the brush head speed, and stopping the pulsations;
    • With the Oral-B guidance system, up to 93% of aggressive brushers reduced their brushing force and the time spent brushing with excessive force was reduced by up to 88%.3
  • Professional Timer: Independent scientific research suggests that it is more important to brush all zones in the mouth evenly, rather than brushing longer.4 Even when not connected to the App, Oral-B's Professional Timer ensures that each zone of the mouth is brushed for the correct amount of time and with the right pressure, to reach dentist-recommended guidelines:
    • People using the Oral-B App brush on average 2 minutes and 27 seconds, whereas manual brush users brush on average for less than a minute.5
  • Personalised brushing modes: The Oral-B GENIUS provides six different brushing modes to meet different needs, including daily clean, deep clean, sensitive, whitening, gum massage and tongue clean. It also comes with three brush refills.

Oral-B GENIUS is a beautifully designed companion for everyone who wants a personalised, reliable, mobile and efficient helper to achieve the best oral care routine:

  • Stylish smart travel case with USB outlet to allow you to charge your brush and device, with a single plug.
  • Practical smartphone holder supports placement of phone on the mirror to ensure optimal use of Position Detection Technology while brushing and is removable and re-attachable for flexible, on-the-go use.
  • SmartRing, a personalised multicolour 360° lighting system, features 12 different colored lights that allow users to customise their brushes via the Oral-B App.
  • Lithium-Ion Battery gives users up to 12 days of brushing between charges.

Inspired by dental professionals and developed by designers at Braun™, Oral-B GENIUS is the most advanced, connected and intelligent brushing system in the market. The brand has a long and rich history of leading the category in developments that significantly improve oral care around the world. Oral-B introduced the world's first Bluetooth™ connected electric toothbrush in 2014 and has been working to improve upon the original by incorporating feedback from consumers and dental professionals.

About Oral-B

The Oral-B brand is a worldwide leader in the brushing market. Part of the Procter & Gamble Company since 2006, the Oral-B brand includes manual and power toothbrushes for children and adults, oral irrigators, oral care centres and interdental products, such as dental floss. In 2014, Oral-B launched 3D White - a fully comprehensive tooth whitening system. All Oral-B toothpastes are 100% Triclosan Free.

The Oral-B App 4.1 is free to download now on iTunes and Google Play.

References

  1. Data on file, P&G Motion Tracking Study.
  2. Data on file, P&G Motion Tracking Study.
  3. Janusz et al, JDCP Vol 9, No.7, Nov 2008.
  4. Harnacke, D et al J Periodontol 2015 Jan; 86(1):101-107.
  5. Iconmobile March 2015 Quarterly Report.

Clinical

Clinical

Staying Safe

Staying Safe

Stream the latest dental videos...
Biofilms in Dental Unit Waterlines

Upcoming Events...

Jan 01 2025
May 01 2025
May 08 2025

PNDC 2025

Seattle, USA

May 08 2025
May 08 2025

TDA Meeting 2025

San Antonio, USA

May 12 2025
May 14 2025
May 15 2025

NCDS 2025

Myrtle Beach, USA

May 16 2025

BDA 2025

Birmingham, UNITED KINGDOM

May 20 2025

GalMED 2025

Lviv, UKRAINE

May 21 2025

Dentima Krasnodar 2025

Krasnodar, RUSSIA

May 22 2025

C.O Life Summit

Barranquilla, COLOMBIA

May 22 2025

ICOMS 2025

Singapore, SINGAPORE

May 23 2025

Famdent Show Mumbai 2025

Mumbai, INDIA

May 26 2025
May 28 2025
May 28 2025

Buldental - Bulmedica 2025

Sofia, BULGARIA

May 29 2025

CUSCO 2025

Urubamba, PERU

May 30 2025
Jun 07 2025
Jun 09 2025
Jun 10 2025

PACK EXPO Southeast 2025

Guadalajara, MEXICO

Jun 11 2025
Jun 20 2025

Scottish Dental Show 2025

Glasgow, UNITED KINGDOM

Jun 21 2025
Jun 25 2025
Jun 27 2025

ICOI Asia Pacific Congress 2025

Deagu, KOREA, SOUTH

Jul 22 2025
Aug 01 2025
Aug 07 2025
Aug 07 2025

IndoHealthcare Expo 2025

Jakarta, INDONESIA

Aug 22 2025

HKIDEAS 2025

Hong Kong, HONG KONG

Aug 28 2025

ABSO Meeting 2025

Hamilton Island, AUSTRALIA

Sep 03 2025

AAPD 2025

Kuta, INDONESIA

Sep 09 2025
Sep 11 2025

Veneers: A Comprehensive Guide

Auckland, NEW ZEALAND

Sep 12 2025
Sep 13 2025
Sep 17 2025

PharMed Cambodia 2025

Phnom Penh, CAMBODIA

Sep 19 2025
Sep 20 2025
Sep 25 2025
Sep 29 2025

PACK EXPO Las Vegas 2025

Las Vegas, USA

Oct 02 2025

IAO 2025

Padova, ITALY

Oct 02 2025

ITI Congress Brazil

Rio de Janeiro, BRAZIL

Oct 09 2025

Pragodent 2025

Prague, CZECH REPUBLIC

Oct 15 2025
Oct 16 2025
Oct 16 2025

DDS Global Congress 2025

Venice, ITALY

Oct 16 2025

ADOHTA-DHAA 2025 National Congress

Gold Coast, AUSTRALIA

Oct 24 2025
Nov 05 2025

ITI Congress Mexico

Mérida, MEXICO

Nov 06 2025
Nov 07 2025

ITI Congress Italy

Bologna, ITALY

Nov 08 2025

CDSS 2025

Singapore, SINGAPORE

Nov 14 2025

IDEC 2025

Jakarta, INDONESIA

Nov 20 2025
Nov 28 2025
Dec 05 2025

8th Dental Expo 2025

Lahore, PAKISTAN

Mar 20 2026
Apr 17 2026

IDEM Singapore 2026

Singapore, SINGAPORE

Nov 27 2026
Nov 26 2027
Nov 24 2028