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31 Aug 2022 | Oral Hygiene

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The Ultimate Practice Makeover begins!

Earlier this year, more than 100 dental practices from all around Australia applied to win the 2022 Ultimate Practice Makeover - a $100,000 makeover including a $40,000 fit out from Medifit, a comprehensive marketing makeover from Dental Marketing Solutions, high-level coaching and consulting from a hand-picked team of experts and much more.

After a rigorous selection process, the lucky winner was Dr Michael Back of Authentic Dentistry in Canberra. Michael said "when I found out that I'd won, I was really, really excited. It's an opportunity to lean on experts who have an area of expertise where I do not... it's a great opportunity to tap into something that I wouldn't otherwise do."

Apart from Michael's practice receiving the makeover, the whole experience will be captured in the Ultimate Practice Makeover reality TV show, allowing the dental community to share the experience.

Dental Marketing Solution's CEO and the show's host, Angus Pryor, shares Michael's enthusiasm for the project.

"This is going to be an amazing experience. We've pulled together the top experts in the dental field to pretty much 'throw the kitchen sink' at the practice. It's basically everything we could think of to take the practice from good to amazing in the shortest possible time."

Medifit National Marketing & Business Development Manager, Marton Jakab, visited the practice recently to start the planning process for the fit out.

"There quite a few options for the practice," Marton said. "Our goal is to give new patients a 'wow' experience when they walk through the door. We'll work with Michael to come up with something that not only looks great, but has high functionality for Michael's team."

Every aspect of the implementation of the Ultimate Practice Makeover is being filmed in the style of a reality TV show to provide unique insight into the consultancy process. The Ultimate Practice Makeover will be released in 2023.

The Ultimate Practice Makeover includes...

  • Reception and waiting area upgrade to provide patients with the best possible first impression of your practice from Australia's leading surgery builder, Medifit Design and Construct valued at up to $40,000.
  • Full marketing review and strategy development by Dental Marketing Solutions valued at $5,500.
  • 12 month subscription to Channel D to engage your patients in the waiting area including a TV valued at $3,100.
  • Full business identity branding package including logo, colours, style guide and more valued at $1,000.
  • Brand new website and Search Engine Optimisation (SEO) package to maximise your Google rankings in organic searches valued at $12,000.
  • Online marketing including premium listing upgrade on to expose your practice to 1 million potential new patients a year valued at $2,000.
  • New uniforms, patient welcome packs from Erkine Oral Care and more valued at $2,500.
  • Tablet with SpeedPix™ loaded for better case conversions valued at $1,500.
  • Marketing consultancy for 6 months valued at $10,000.
  • Training for you and your team valued at $2,000.
  • Telephone answering training valued at $3,500 from Call Tracking Excellence.
  • Treatment presentation coaching valued at $2,000 from Dr Jesse Green.
  • New practice management software valued at $5,000 from Centaur Software.
  • And more...


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